For Immediate Release

December 3, 2003

 

Contact:

USO-Operation USO Care Package                                     American Airlines

Beth Bradner                                                                            Corporate Communications

703-696-3261                                                                         Fort Worth, Texas                               

BradnerB@fmmc.army.mil                                                        817-967-1577    corp.comm@aa.com

 

Flying High For U.S. Troops

 

Fort Worth, TX and Washington, DC- The United Service Organizations (USO) is providing American Airlines AAdvantage® members with the opportunity to purchase a USO Care Package that will be sent to the troops this holiday season. By participating in “Operation USO Care Package” AAdvantage members will earn AAdvantage miles when they send these needed reminders of home to America’s men and women in uniform that are deployed overseas.

 

Hundreds of thousands of members of the U.S. Armed Forces deployed around the world will be separated from their families during the holidays.  Because of heightened security, individuals can no longer send letters and packages addressed ‘Deliver to Any Service Member.' Approved and endorsed by the Department of Defense, the USO Care Package is a way to send a message of encouragement to a service member and provide 'a touch of home'.

 

With a $25 donation, AAdvantage members can sponsor a holiday care package and earn 125 AAdvantage miles as a thank you from the USO. These USO Care Packages include items the troops have requested including a 100 minute pre-paid AT&T calling card, toiletries, disposable cameras, sunscreen, baby wipes, and you can even include a personal message wishing the troops a happy holiday and thanking them for their service and sacrifices.

 

“We are honored to be participating in the USO Care Package for the Holidays Program,” said Jeff Zidell, Vice-President of the AAdvantage Marketing group at American Airlines. “The men and women of the U.S. Armed Forces serve our country day in and day out, and we are proud to offer our AAdvantage members a chance to personally thank them for their heroic efforts.”

 

AAdvantage members can sponsor USO care packages at www.usocarepackage-aa.org. There, members can purchase as many care packages as they wish and enter a personal note to the troops who will receive them. Members will be prompted to enter their AAdvantage number, and as a thank-you, the USO will post 125 miles to their account for each care package sponsored.   Anyone who is not an AAdvantage member can visit www.aa.com/aadvantage to sign up and participate in this program.

 

“The USO Care Package program is possible because of the support of corporations like

American Airlines, its employees and its AAdvantage members,” said Elaine Rogers, USO-Metro President and Worldwide Administrator for Operation USO Care Package.

 

The USO has implemented software infrastructure provided by Kintera, Inc., an innovative provider of software as a service to nonprofits.  Kintera’s reputation and proven track record ensures the safety and privacy of each AAdvantage member’s credit card.   “We are pleased that Kintera’s technology is being used by the USO for this holiday campaign.  Our software will automate the donation process and award frequent flyer miles in a secure online environment, motivating more AAdvantage members around the globe to sponsor a care package for our troops,” says Harry Gruber, CEO of Kintera.

 

 

About USO

The USO is chartered by the Congress as a nonprofit charitable corporation and is not a part of the United States Government. It is endorsed by the President of the United States and the Department of Defense. Each President has been the Honorary Chairman of the USO since its inception.

 

The USO mission is to provide morale, welfare and recreation-type services to uniformed military personnel. The USO operates over 120 international centers, 27 centers in the United States and mobile canteens in locations such as Iraq and Afghanistan.

 

About AAdvantage MarketingSM

AAdvantage Marketing programs are mileage-based promotions and marketing tools utilized by a diverse range of brands.  These businesses represent categories including credit cards, financial services, telecommunications, retail, packaged good, non-profit organizations and of course travel.  To learn more about AAdvantage Marketing programs, please visit www.AAdvantage.com. To order miles or find out more information, visit www.orderAAmiles.com

About Kintera

Kintera is an innovative provider of software as a service that helps nonprofit organizations foster a powerful sense of community to achieve their mission.  Kintera’s Knowledge Interaction technology strengthens an organization’s community by providing volunteers, members, donors and staff web-based tools to efficiently fulfill their tasks and share real-time data and information.  The company’s Internet innovations include its Friends Asking Friends®